The ThinkPad 25 is not just another product from Lenovo Design Group. It's a commemorative piece, celebrating the 25th anniversary of the ThinkPad PC. Unlike traditional products, this laptop was designed based on the specifications and functions that ThinkPad users themselves wanted. They voiced their preferences on a special website, influencing key aspects such as the keyboard layout and key top shapes. The result is a product that reflects the latest technology in a simple design that ThinkPad users desire.
Lenovo Design Group didn't just stop at the design. The materials used for the ThinkPad 25 were carefully chosen to meet the demands of business users. The housings are made of Carbon Fiber Reinforced Plastic (CFRP) due to its strength and light weight. To add to the uniqueness, the product comes with a special bag, AC-Adapter, and pen case, all designed to stack and fit nicely together. And to make it even more special, it's a limited production unit.
The ThinkPad 25 is not just about looks. It's about experience. The keypad layout and key shapes are reflective of ThinkPad's rich history, designed to optimize user productivity just like previous generations. While it may have a retro appearance and feel at first glance, users will truly appreciate the latest high technology and features of this product.
The journey to create the ThinkPad 25 was not without challenges. The most difficult part was convincing all departments to pursue the 25th Anniversary edition concept as a whole. Striking a balance between a retrospective feel and advancing technologically forward was a challenge that the Lenovo Design Group successfully overcame.
The ThinkPad 25 is a winner of the prestigious Platinum A' Digital and Electronic Device Design Award in 2018. This award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and make the world a better place. Truly, the ThinkPad 25 is more than just a laptop. It's a celebration of 25 years of innovation, user-centric design, and technological advancement.
Project Designers: Lenovo Design Group
Image Credits: Lenovo Design.
Project Team Members: Experience Design Group, Lenovo
Project Name: ThinkPad 25
Project Client: Lenovo Design Group